URBAN DECAY COSMETICS
*spec work
bringing a once-dominating brand back into the spotlight by embracing their original brand identity.
meet the Urban Decay archive collection, inspired by their grungy, cult-classic products and 2010s nostalgia.
PRINT ADS
gritty, wheatpaste-inspired print ads using Urban Decay’s original branding and various products from the Archive Collection.
DIGITAL
UI/UX design proposal for an Urban Decay app + logo.
instagram filters featuring real products in the UD Archive collection.
SOCIAL
celebrity partnership / brand collaboration.
Barbie Ferreira for Urban Decay. Ferreira had a large following on Tumblr in the early 2010s, and gained fame again after being cast in Euphoria— making her the perfect connection to a wide age range and the embodiment of the UD Archive campaign.
wildflower phone cases is a trendy brand known for their collaborations and incredibly strong social media marketing. phone case featuring a palette from the Archive.
O.O.H [out of home]
a classic coffee table book. full of strong visuals, brand anecdotes, and makeup tips.
featuring real shoots using archival UD products.
