ZOE KERSTEN



ABOUT ME
RESUME



Zoe Kersten is an art director and graphic designer.

Zoe specializes in advertising, branding, and UI/UX design. She also likes cool mockups, weird textures, and making friends.
02 TAILORED COFFEE ROASTERS





CLIENT TAILORED COFFEE ROASTERS
ROLE LEAD ART DIRECTOR



CONTEXT
Located in a nondescript industrial cement building and unable to change it due to leasing, Eugene, Oregon’s Tailored Coffee Roasters struggled to find a way to make their business stand out.

CONCEPTIYKYK [IF YOU KNOW, YOU KNOW]

STRATEGYTaking the issue of lack of visibility and transforming it into a sense of exclusivity. A campaign inspired by the underground music/art scene and the appeal in ambiguity.



ART DIRECTION ZOE KERSTEN / CHASE TRAVIS
DESIGN ELLIE NICOLL / KAIA MIKULKA
COPY BELLA BRICK
STRATEGY MELINA STICH
ACCOUNT MANAGEMENT BELLA BRICK / SAGE PETERSON
PROJECT MANAGEMENT ZOE KERSTEN / GEORGIA KARAM
PRODUCTION SALLY FINNIN
MEDIA PLANNING KAY PETERS