ZOE KERSTEN
Zoe Kersten is an art director and graphic designer.
Zoe specializes in advertising, branding, and UI/UX design. She also likes cool mockups, weird textures, and making friends.
Zoe Kersten is an art director and graphic designer.
Zoe specializes in advertising, branding, and UI/UX design. She also likes cool mockups, weird textures, and making friends.
DESIGNER / ART DIRECTOR
CASCADA is a LEED Platinum-certified luxury hotel/spa startup based in Portland, with built environments that are as good for your body as they are for your health.
I have been with CASCADA since December 2024. My first project, the six brand pillars, are pictured above. Inspired by woodblocking and stamps, these icons were created to have an organic, imperfect, made-from-scratch feel while still being scalable and useful across a wide range of design mediums.
As the sole designer/art director, I am responsible for all visual assets associated with the brand. I have worked on a wide range of projects for CASCADA, including a brand guide, magazines/brochures, signage, email layout design, packaging, UI/UX, illustrations, decks, and more. My art direction work revolves around interior design, social media, and photography/videography direction.
I am currently working in this role, so check back as more projects go public.
I have been with CASCADA since December 2024. My first project, the six brand pillars, are pictured above. Inspired by woodblocking and stamps, these icons were created to have an organic, imperfect, made-from-scratch feel while still being scalable and useful across a wide range of design mediums.
As the sole designer/art director, I am responsible for all visual assets associated with the brand. I have worked on a wide range of projects for CASCADA, including a brand guide, magazines/brochures, signage, email layout design, packaging, UI/UX, illustrations, decks, and more. My art direction work revolves around interior design, social media, and photography/videography direction.
I am currently working in this role, so check back as more projects go public.