CASCADA PDX
CASCADA is a LEED Platinum-certified luxury hotel/spa startup based in Portland, with built environments that are as good for your body as they are for your health.
my role focuses on digital design and printed collateral [print ads, posters/billboards, signage, business cards, brochures, and magazine spreads], but also extends to art direction, interior design, and art sourcing.
I am currently working in this role, so feel free to check back as I add more projects!
SIX PILLARS
my first project with CASCADA was designing iconography for each of their six brand pillars.
i knew i wanted to design something scalable and smooth, yet still human— finding a middle ground between modern and illustrative iconography.
i drew a lot of inspiration from stamps and woodblock prints— the idea of something designed to be produced and reproduced, yet still being slightly imperfect really spoke to me.
FUNCTIONAL ICONOGRAPHY
iconography designed for menus, infographics, in-room brochures, and more.
the challenge here was figuring out how to add more iconography to the master list without compromising the integrity of the six pillars.
i wanted to create something that was cohesive with the pillars, yet different enough that it still allowed them to stand on their own.
TRIFOLD 1: BEDDING STORY
1 of 2 different tri-fold brochures. currently displayed within the hotel rooms.
BEDDING STORY delves into how bespoke sustainability, one of CASCADA’s six pillars, shines through in their bedding and facilities.
TRIFOLD 2: HONOR BAR
2 of 2 different brochures. currently displayed within the hotel rooms.
HONOR BAR tells the story of another one of CASCADA’s pillars—nourishing food. looking at the attention to detail that goes into the delicious and health-forward food served within the building.
